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CASE STUDY
"Customer Loyalty Consulting" Initiative
 
Goal:             Grow a customer-centered company culture (=a new attitudes & behaviors) 
                     that notably enhances employee and customer loyalty for a company of 500+     
                     employees with multiple locations in several states.
 
Approach:    Combine our "Monthly Support Program" (in which we are onsite from 2-5
                     days per month for up to one year) with our "We Care Customer Service" 
                     training for all employees, "Coaching We Care" sessions for front-line
                     supervisors, and our signature "Management Forum" sessions to align all
                     managers to be focused on the key company goals, the corresponding
                     operational areas of focus, and performance required of them and every
                     employee they manager.
 
Foundation:  Using our Service Value Chain model combined with a Whole System approach 
                     to the key building blocks of a customer-centered company culture (below), we
                     helped this company find leverage points and areas of focus for improvement to
                     achieve the organization's customer and employee retention goals.